Larry Monson: Monadnock Ford

Aug 8, 2024 | Business Spotlights, MONAD-TALKS

Start your engines! 

In this week’s MonadTalk, we hear from Larry Monson, General Manager of Monadnock Ford.

And don’t worry, Larry’s not at all what you may think of when you think of a car salesperson. Monadnock Ford is all about community, transparency, and treating their customers with the utmost of respect. 

Larry’s no exception! He’s an active community member and a proactive leader and innovator in the automotive industry. We have a hunch you’re going to love this Business Spotlight episode, hosted by Luca Paris as you learn more about Larry and Monadnock Ford’s distinct difference!

Rev’ your engines and enjoy this episode. 

What Makes Monadnock Ford Different? 

Monadnock Ford is a New & Used Ford dealer in Swanzey, NH. From the moment they opened their doors in 2017, they knew they wanted to offer their customers an experience that set them apart from other car dealerships. 

The reality is you can buy a car pretty much anywhere these days… 

Even online! 

For the most part, it’ll cost about the same and have all the same bells and whistles. 

But what you won’t get everywhere is exceptional customer service and the promise of a great experience. Monadnock Ford focuses on how their customers feel every step of the way and is dedicated to treating every person with respect. 

People purchase vehicles for many reasons: 
  • A newly married couple may be purchasing their first vehicle together
  • A recent divorcee may be in search of something just for them 
  • Families grow and kids head off to college to pursue their dreams 
  • Individuals decide to pursue a different career path that has them commuting more often 
  • Folks celebrate raises and milestones by finally purchasing the car they’ve always wanted 
  • And of course… don’t forget the midlife crises! 

No matter the reason you’re buying, no matter the amount you’re looking to spend, Monadnock Ford is committed to honesty and transparency. They don’t want wrestling with a salesperson to be part of the experience of buying a car and keep things up front, gimmick-free without games or the exhausting and endless back and forth. You’ll get a great deal, fair trade-ins, and know exactly how they came up with the numbers they did. 

In addition to top-notch service, they also have a great selection and an experienced crew that helps make an informed and intelligent decision for the phase of life you’re in. 

Used vs. New

At Monadnock Ford, they don’t put pressure on you or try to sway you to purchase new or used. They treat every customer with respect and every sale the same. You work hard for your money, and the folks at Monadnock Ford understand that and value your business! 

They stand behind their used car inventory with a guarantee and ensure it has been “reset” as much as possible. Their used cars (unless specified) will pass state inspections, and have new filters, wiper blades, and major issues addressed or transparently disclosed. They strive for as new as possible even with their used cars! 

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CONNECT WITH Larry Monson of Monadnock Ford

Larry and his wife are heavily involved in the community and always looking to give back and contribute to the Monadnock Region. 

Having lived here for over a decade, Larry loves meeting local community members and building relationships. 

An advocate of company culture, Larry is constantly looking to foster an environment of teamwork that sets the faces of Monadnock Ford up for success. 

Links to connect: 

Website | Phone | LinkedIn

CONNECT with Luca Paris, Greater Monadnock Collaborative CEO

Driven by a calling to foster community connections, Luca Paris transitioned from an award-winning chef to the President and CEO of the Greater Monadnock Collaborative. Since September 2021, he’s been at the forefront of regional development, championing initiatives that spotlight the Monadnock Region as a hub for culture and industry. His leadership has earned him a spot among NH’s 200 Most Influential Leaders in 2023.

Previously, Luca was the celebrated chef and owner of Luca’s Mediterranean Café, renowned for its exceptional dining experience in Keene, NH. His culinary expertise and vibrant personality have graced various media platforms, including his radio show and cooking segments on local TV. A staunch community supporter, Luca’s journey is marked by his passion for culinary arts and his commitment to nurturing the next generation of talent.

For a detailed journey, connect with Luca Paris on LinkedIn.

Website | Email: luca@greatermonadnock.com | Phone: 603.352.1303

Written by: Emily Aborn | Creative Content Solutions at Emily Aborn Consulting 

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